Businesses, big and small, are leveraging the numerous benefits that come with adopting digital signage.
Not only does it expand the brand exposure but also improves the customer experience.
With the technological and infrastructural advancements coming our way, we can confidently forecast that in 2022 digital signage will give business owners new ways to design and control the content they want to display.
In this piece, we’ll discuss some of the major trends that we expect to see more of this year.
Digital Signage Trends For 2022
Digital signage design trends look promising when it comes to addressing the challenges that businesses face when it comes to displaying their content in new and exciting ways.
Businesses, on the other hand, look keen to harness the power of digital signage. Here are some of the trends that we expect will shape the future of this industry in 2022:
1. QR Codes for More Accessible Content
Touch screens are everywhere starting with your phone but considering the pandemic that we’re going through at the moment, we should reconsider.
This year, we expect that there’ll be a rise in touchscreen alternatives such as scannable QR codes.
Going touchless also translates to reduced human interaction. This will potentially lead to a rise in self-service kiosks for various services such as checking yourself out of the grocery store or paying for packing.
These prove very advantageous during the pandemic and post-pandemic landscape.
2. Targeted Advertising
People value businesses that offer them more personalized and relevant content that solves their specific needs.
People don’t have all day to waste looking at digital screens hoping to find information that will be useful to them.
The attention span and time spent looking at screens are short so make it worth their while.
That is why in 2022 we expect to see more of them switching up the content displayed based on the viewer.
Digital signage software Malaysia has been proven to instantly spark the interest of prospects turning them into customers.
3. Immersive and Interactive Customer Experiences – Virtual Try-ons
Interactive digital signage is one of the hottest trends that’s guaranteed to further shape the future of digital signage.
Businesses are quick to adopt the best digital signage design solutions into their premises as they look very promising.
Whether it’s via voice command, gesturing, movement, or touch, interactivity is bound to see more exposure come 2022.
Another form of interactive digital signage that has seen its popularity skyrocket is face scanning; made possible via a face recognition system.
Customers expect to stay entertained through direct advertising and digital signage screens don’t disappoint; with the right software of course.
4. Bigger is Better – More Smart Video Walls
The future of digital signage looks bigger and brighter. Small digital signage screens stop serving their purpose when the message on them can’t reach people who are further away.
For this reason, businesses are advised to focus more on installing larger smart video walls to reach their target audience.
Increasing the size of smart video walls to enhance the customer experience is an emerging trend this year.
Sustainability has become a dominant segment in the business world. It’s not surprising that businesses are now shifting towards solutions that don’t impact the environment and society negatively.
Sustainable digital signage software and hardware offer the business a limitless number of chances to increase sales.
Large panel displays don’t have to cost your businesses a fortune to run or bring negative effects to the immediate environment.
Choosing eco-friendly options that don’t use lots of energy or give carbon emissions will bring a great return on investment.
6. Data-driven Marketing Campaigns
While most marketing campaigns involve dealing with lots of uncertainty, focusing your marketing strategies on analytics and the feedback given by customers eliminates the guesswork.
Data-driven marketing campaigns give you control of your budget as it allows you to exercise extra caution in making decisions.
Analyzing indicators helps you determine the right marketing strategies to use and thus helps you forecast the future.
7. Emphasis on Corporate Digital Signage
Conference room digital signage design is bound to bring drastic change to any workspace.
Corporate digital signage is at the forefront of hybrid corporate offices as it gives customers the best possible experiences making them bring return business.
As a result, employers can expect more productivity from the employees and ultimately, more revenue to be generated.
Rethinking and rebranding your office space helps you improve service delivery to customers. All the challenges that you’re currently facing as a company get solved.
8. More Health and Safety Signage
What better way is there to share information apart from using screens? When it comes to digital signage vs static signage, digital signage is more attention-grabbing and efficient.
Being such an important communication solution, digital signage is being used as a primary tool to educate people on how to stay safe and healthy by stopping the spread of the contagious coronavirus.
Seeing as the pandemic is still far from over, the most companies can do is adopt digital signage content design technology to send safety reminders and updates.
Digital Signage Tips For Businesses in 2022
There is a lot more to digital signage than just creating beautiful signs. You could have the fanciest tools but if they don’t meet your needs and get the job done, then they’re as good as useless.
This means that you need to know who exactly you want to reach and the type of content that appeals to them.
The process of designing digital signage for your business requires that you take many things into consideration. They include:
1. Create for the target audience instead of the general audience
Not every form of marketing that works for one business is right for another business.
When designing these powerful ever-evolving promo instruments, you need to do proper research to know who will buy your products/services.
Having a content management system would be very helpful. Ask yourself what you would want if you were in your audience’s shoes.
The answer to this question will help you see how you can make the customers’ lives easier.
Next, profile your audience and plan your digital signage content appropriately. Profiling your audience also helps to know where you will be targeting them at.
For example, on the streets, in bars and clubs, in airports, etc.
2. Make Use of Visual Hierarchy
Decide how you want your brand to be portrayed to the target audience and choose the right color schemes and fonts to make it stand out.
Ensure that the most important message packs a visual punch so that it gets the attention of the right audience.
3. Emphasize Readability and Legibility
The larger, more catchy, and closer the message is to the audience, the faster it is seen and absorbed.
Feel free to add a certain degree of creativity in the design but don’t overdo it – make sure that it’s easy to read quickly.
Remember that too many fonts don’t work well together.
4. Use high-resolution images
Colorful, high-resolution, and eye-catching graphics or visuals are almost impossible to ignore. The digital signage industry has benefited from the technological advancements that have seen the birth of high-specification displays.
These have become increasingly popular as they deliver visually appealing images that cater to captivating close-up viewing as well as distant viewing in larger spaces.
5. Make good use of colour and contrast
Digital signage is a powerful tool in campaigns that require you to stand out against your competition. When it comes to color, more is always better but stick to a color scheme.
Remember that humans are very curious and will most definitely be interested to find out what is on a colourful screen.
Having this on your smart video wall will make the message more memorable. While building your strategy, leverage vivid signs with colours and contrast that can stand out in different lighting conditions.
6. Practice minimalism and use negative space well
Covering your retail digital signage from top to bottom with images or text will only make the audience feel overwhelmed.
Cluttered displays may make one feel frustrated and refrain from reading and so the message is never received.
To avoid this, have some empty space without text or images. This helps the audience relax and lets them know what area to focus on.
7. Be creative and have alternatives ready
Having new, fresh, and up-to-date digital signage content makes a whole lot of difference between something worth looking at and something that will be ignored.
This is where creativity comes in. Put some thought into the kind of presentation you’d like to offer your audience before you can even get started with the design.
If possible, add some humor to the content – there’s nothing wrong with making the reader smile or even laugh a little.
8. Add a clear call to action for each slide
CTAs help guide potential customers in the right direction. That is why they’re placed at the bottom of the content. What do you need them to do next after reading?
How will your products/services make their life better? Answer this in a brief, solid, concise, and easily readable call to action.
Don’t waste the opportunity once you’ve captured their attention.
From what we’ve discussed, it’s quite clear that digital signage is very flexible, effective, and futuristic.
There’s no doubt that digital signage improves your business. The digital signage trends and predictions for 2022 are looking up which means that you ought to get one of these future-proof solutions.
At Rev Interactive, we provide a vast array of digital signage solutions to help you take your business to the next level.
So, adopt a new digital signage strategy today and design winning ads for your content management system.