We’ve seen an increase in demand for innovative digital signage elements as Covid-19 limitations have eased and more customers return to businesses.
Digital signage vendors can now give organizations smart solutions that protect consumers and staff while giving information and engaging customers, thanks to tools like customer queue applications, temperature sensing, and transparent screens.
With the rise in the popularity of digital signage, business owners must grasp what these displays can accomplish for them.
Smart Digital Signage is reasonably priced thanks to modern software technology.
The advertising sector has always been one of the first to adopt new technology especially for digital signage, not only promising huge profits to its consumers but also profiting handsomely for itself.
With time many more industries such as healthcare, education, facility management (parking lots and office spaces), industrial application, and public institutions have embraced this game-changing technology.
There are two main types of digital signage: indoor and outdoor digital signage.
Any sign that is placed within a business’s premises is referred to as “indoor signage.” They’re aimed towards people who have already decided to investigate a company’s offerings.
Outdoor signage, on the other hand, refers to any sign found outside of a business’s space.
The goal is to get people to walk inside a store.
In this article, we explore the digital signage trends in indoor and outdoor applications.
Indoor vs Outdoor Digital Signage
Indoor and outdoor digital signage are the two most common varieties.
Digital signage can be used in a variety of ways.
When comparing indoor and outdoor locations, the variation grows. It’s vital to note right away that none is more or less valuable than the other. Both the outdoors and the indoors create unique problems for your digital signage and advertising in general!
Here are some of the major differences between indoor and outdoor digital signage. Let’s get started.
Goals
The goal of outdoor digital signage is to grab the attention of your target audience. It entices people in and elicits a specific reaction from them.
It’s mostly used to inform or educate users about your company, brand, services, goods, or anything else you want to communicate.
Indoor digital signage gives a consumer who is already interested more personal and precise information.
When it comes to indoor digital signage, however, one extra special goal is that it may be useful to employees and help them reach departmental goals.
Hardware
Aside from the apparent size difference, other hardware differences stick out when looking at indoor and outdoor digital signage side by side.
The LCD vs. LED display debate is another prevalent hardware issue.
There are numerous distinctions between the two, but the most important is that LCDs are designed for indoor use since they function best with changing content.
Permanent harm might be caused by high brightness or material that seldom changes. Outdoors, LED displays perform better, scale better, and can display the same content for longer periods.
That’s why LED billboards are so common these days.
While your goals, audience, and content management system may change in each context, they are all equally crucial! On a small scale, Your outdoor digital signage content should ideally attempt to attract the attention of your target audience. It should persuade them to come under your control. Allow the indoor digital signage to perform its magic and engage people on a more personal level.
On a large scale, digital signage improves wayfinding by eliminating the need for workers to direct clients and eliminates the requirement for printed static signs.
Social media walls boost engagement, allowing marketers to achieve their goals faster.
Trello boards that track team productivity may be able to improve team collaboration and speed up the project process.
Trends for Indoor Digital Signage Solutions
The market for digital signage is a screen technology that is linked with other types of signage.
Analog signage solutions, on the other hand, are less versatile and less friendly to growth and change.
As the new year progresses, it becomes evident that the financial turmoil had a silver lining. This year has seen a growth in new digital signage trends, which are shaping the industry’s future.
Face Recognition System
Positive customer encounters, contentment, and loyalty are the lifeblood of retail environments.
Facial detection technology, particularly face recognition, comes into play in this situation. Face recognition technology is typically seen in commercial LED displays or cameras, such as those found in self-checkout kiosks.
When a human face is present, it can recognize it.
When it comes to digital signs, a consumer will feel unique if the technology treats them with more care.
Digital signage can learn and interact with actual people in a unique way thanks to artificial intelligence learning. A client can be recognized and greeted by digital signage AI. It can provide product offers and discounts depending on a person’s purchase history, among other things.
Artificial Intelligence for Personalized Ads
Today’s revolutionary digital signage software is being adopted by every industry, from retail to finance to healthcare.
Artificial intelligence could be used to identify users and provide relevant information based on their profiles. These signs have helped businesses and organizations enhance interaction with their target audience when combined with robust user-personalized content.
We’ve moved on from the days when digital signage consisted of little more than electricity-powered banners affixed to a wall. As part of their digital signage content strategy, today’s firms include the creation of user-targeted content.
This is a surefire strategy to improve results while reducing content creation time and costs.
Kinaesthetic Communication or 3D Touch
Touch screen technology allows for enhanced functionality in the most recent digital signs.
The most striking aspect is how interactive digital signage has become because of these screens. Because tactile contact is being phased away, interactive touch screens are ideal for self-service kiosks, table-top ordering, and even gaming.
Touchscreen technology has radically changed the way we absorb information.
Touch-enabled digital signs are shaping the future of digital signage, specifically how users interact with the material.
Multi-functional Digital Signage
At REV we offer smart signage which is simple and multi-functional digital signage that can satisfy the demands of both small and large businesses.
Digital signage has the potential to be an extremely successful and cost-efficient communication tool.
Today’s digital signage systems offer a wide array of features which include video, audio, WIFI connectivity, still images, HTML, and Flash animation, as well as an almost limitless number of display options.
You can show the same stuff on numerous displays or give each screen its own set of what is content management system.
It’s also possible to arrange content to change at predetermined intervals or times in response to different messaging or changing audiences.
Digital signage has a multi-functional setting – Multi-purpose digital signage blends seamlessly with the arena’s activities, from the digital menu board displays in the restaurant to the score-information displays and the venue’s emergency alert system.
Improved Analytics
Digital signage analytics is a computer vision system that gives critical data about the audience who interacts with the screen.
It’s essentially a technique for determining the size of an audience. Marketers who display advertising on digital screen networks want to know how many people are viewing them, as well as their demographics.
Digital signage analytics not only gives you insight into who your audience is, but it also gives you a better idea of their interests. Businesses can use digital signage analytics software to track head poses as well.
This data is critical for determining where individuals are searching or what they are most interested in.
Trends for Outdoor Digital Signage Solutions
Outdoor digital signage is becoming a recognizable aspect of our city centers, whether it’s highway digital billboards, high-street digital totems, or through-window touch displays.
This is because businesses are increasingly realizing the value of digital signage. Here’s a rundown of outdoor digital signage trends that appear to be here to stay.
Localized and Responsive Digital Signage
Another aspect driving the trend for outdoor digital signage is the ability to fit more technology into a smaller location, so you don’t need a large screen to provide customers a distinctive experience.
The capabilities of digital signs are expanding to new heights. Many of these trends are already in place in some form and those that don’t appear to be on their way to becoming the new normal.
Responsive displays show the most relevant or helpful content at any given time, making them suitable for both digital advertising and public information.
The beauty of this technology is that it relies on the media player rather than the screen.
New media players could be significantly less expensive than new displays, making responsive technology a great option for companies trying to stay competitive.
Automatic Brightness Controls
Many high-brightness digital signs screens have sensors that automatically adjust the brightness depending on the amount of ambient light.
Outdoor-facing digital displays should be brightest on sunny days but dimmed on cloudy days or at night.
Viewers will be irritated by a window-facing display that is continually bright, consuming more energy, and increasing operational expenses.
The brightness of the screen is automatically adjusted in response to the ambient light. In bright light, the brightness is enhanced for improved vision, while in darkness, it is reduced for more efficient power management.
New UV-based digital displays allow consumers to easily read content on screens without the brightness damaging their eyes.
However, the cost of these new displays on the market is still quite high, but as the trend becomes more common in 2021, it is likely to decrease.
Face Recognition Software
Connect with your audience via digital screens and provide a more engaging visual shopping experience.
You can provide dynamic campaigns by targeting the correct ad to the right clients in real-time based on their demographic attributes using Face Analysis software installed on your screen.
Programmatic DOOH can deliver targeted messages to appropriate viewers.
This system differs greatly from traditional media ads because users can’t exactly block, skip or scroll past these advertisements. The targeted ads can be shown at the right time and place, and to the right audience without interruptions.
This is all thanks to our DeepSight audience analysis solutions, which can detect demographics, time spent looking at the screen, and behavior.
Improved Self-service Kiosk
Self-service kiosks offer a wide range of services, including directory access, online transactions, cash collection in exchange for goods, and much more.
Kiosks that are equipped with elements such as bill acceptors, coin acceptors and hoppers, and a receipt printing function can be used to carry out full transactions.
Touch screen kiosks are business solutions that may be used 24 hours a day, seven days a week, without the need for breaks, sick days, or vacation time.
They provide a consistent, high-quality user experience that allows staff to spend more time on improving their business rather than answering monotonous queries, giving easily accessible information, and facilitating transactions.
A self-service kiosk will act as a stand-in for an employee, allowing you to save money that would otherwise be spent on a salary and benefits package.
Alerts for Malfunctioning Digital Displays
Would your employees know what to do in an emergency at a moment’s notice? By displaying instructions that are simple to understand, actionable, and relevant to your audience, digital signage can help you activate your emergency or crisis management plans in an instant.
CAP stands for Common Alerting Protocol and is a universal adapter for alarm messages. With a single input, a CAP alert message sender can activate many alert systems. The idea is that by using this system, everyone who is linked may save time and money.
For a digital signage system, each user should have emergency notification templates ready. This template includes a high-contrast emergency message that can be broadcast to all of the building’s displays.
Should You Follow the Digital Signage Trends?
So, what is digital signage solutions?
Today’s digital signage is continually evolving in terms of technology and new ways to assist businesses in implementing more effective and innovative messaging.
Because the digital signage technology that helps to improve business on which it is based is continually evolving, the future of the digital signage sector is difficult to predict.
To be competitive, every business with a digital sign must guarantee that its system is still functional.
If you are a merchant, restaurant, or organization interested in improving your signs, contact us immediately, so we can assist you in taking the next step.
Measure Marketing Objectives
KPIs are only relevant in measuring marketing effectiveness if they assist you achieve your objectives, thus the first step is to set objectives for your company.
You’ll be better able to select which metrics will assist you get there once you know what you’re aiming to accomplish.
Knowing your objectives helps you to begin measuring your marketing effectiveness using KPIs that are relevant to those objectives.
When you pay attention to the correct indicators, you can see if your efforts are producing results – and if they aren’t, you’ll have the information you need to make changes.
Rev Interactive The Trusted Smart Solution Providers in Malaysia
From the beautiful features to the practical and creative content, digital signage has become one of the most popular advertising and information smart display media in Malaysia.
If effective communication with employees, customers, and visitors is critical to the success of your company or organization. Rev Interactive, a digital signage supplier in Malaysia, offers a feature-rich, easy-to-use, and cost-effective cloud-based digital signage platform.
For those searching for something truly unique, we can provide custom content design.
You can take it a step further by using a REV Interactive digital signage solution with an AI component to detect your most popular sales goods and which things are frequently sold together.
Alternatively, you might want to look for things that have experienced a rapid reduction in sales. The items would subsequently be displayed and promoted to in-store customers, resulting in increased sales and profits.
As technology pervades every part of our lives, including the benefits of digital signage into your business strategy to improve consumer experiences — and retail revenues — seems like a natural move.
Digital signage is a powerful marketing technique that should be investigated: Businesses that have adopted this electronic media are already harnessing its potential and leveraging it to increase their revenue.
