As businesses move their operations to the virtual space, they’re focusing on billboard advertising to sell their products/services.
Competition has gotten stiffer as online marketing grows because companies are looking for creative ways to stand out – They use 3D advertising with an immersive display format.
This type of advertising that uses a commercial smart video wall makes you stand out in the marketing and advertising space.
Keep reading this article to find out what benefits 3D AR advertising brings and why you should consider using it on your company’s billboard.
What is 3D Advertising?
3D advertising is the new form of outdoor AR advertising that adds depth to a traditional 2D ad.
A smart video wall allows companies to showcase their products from any angle. This creates a better product experience compared to traditional advertising.
A 3D advert allows users to fill the gaps by having a visual feel of the product, so they interact better with it in real-time.
3D multi-user visualization billboards are a great campaign strategy to increase your customer’s interest in your products. These billboards use digital technology to produce lifelike 3-dimensional images.
The illusion of depth created on 3D advertising boards by augmented reality marketing gives viewers the experience of real-life objects.
What is 3D Interactive Digital Signage?
3D interactive digital display signage basically refers to dynamic displays that users can communicate and interact with. Some even come with a face recognition system.
Advertising markets use this to display AR ads and other content to their consumers. It helps your company connect with customers.
Digital augmented reality advertising is preferred to traditional advertising because it’s easier to update and engages customers better.
To build stronger relationships with your customers, make it easy for them to buy your products.
Installing multi-touch 3D digital signage Malaysia enables you to create products that customers can feel virtually before purchasing.
Sometimes 3D interactive digital signage works in conjunction with Augmented Reality marketing campaign.
This new technology has significantly transformed commercial digital signage while improving the quality of delivering information in a customized way.
7 Reasons to Try 3D Advertising & 3D Interactive Digital Signage
A 3D advertising campaign and 3D digital signage can help boost your sales by improving the customer shopping experience. Here are seven benefits of incorporating 3D visualization into your advertising strategy:
1. Top Tier Immersion
3D adverts have been proven to stand out more in the eyes of the customer.
If you’re looking to increase visibility, and dwell time, you should start using an interactive digital signage display.
Out of all the AR advertisements that the average person sees every day, you need to ensure that yours captures their interest.
Curiosity is usually the first step in the buyer’s journey. If your competitor brands are not using creative AR ads, you’re at an advantage.
2. Higher Engagement
Looking for ways to reach a larger audience on google and increase engagement? Try marketing using irresistible 3D ads.
The minute a prospects’ eyes land on the ad, they will want to see the image’s different dimensions by zooming in and out while rotating it at different angles.
Ads become more enticing after you invest in digital signage. They enhance performance and differentiate your products from your competitors.
3. Modern and Technologically Inclined
What better way to stand out from the crowd in a modern and unique way than using a 3D ad?
It pays to keep up with the latest trends in your marketing strategies and campaigns.
3D technology allows brands to showcase, market, and advertise their products and concepts.
People are keener on interacting with brands that invest in digital signage software Malaysia.
4. Brand Visibility and Reach
The use of 3D billboards helps your company pass information to its audience in a fun way.
When these people see something that’s mind-blowing, they’ll film and post it online. This sets off a domino effect as other people share it.
The ad has a wider reach, and at the end of the day, more people know about your eCommerce store.
While 3D billboard advertisements are entertaining for pedestrians and motorists, it also helps build trust and long-term relationships with customers and clients.
5. Enhanced Storytelling
The diverse nature of 3D makes it possible for companies to engage the audience with the advertisement concept.
Learn how to create text that captures their attention and manage it using a content management system.
Creatively designed ads are more involving, thus increasing engagement. People remember such ads for longer because they trigger an emotional connection.
Digital signage advertising companies have come up with this concept where people can place their phone cameras on a 3D AR advertising board, and they’re directed to a trailer of the upcoming movie.
6. Memorable
One important thing to do in marketing is to sell an experience, not just the product. Products are replaceable unless you make them more memorable.
Do this by creating high-quality visuals and motion that truly entice the audience.
Making ads memorable is as simple as ABC; ensure that they have a purpose and meaning. Show the audience how the product will change their lives.
Instead of presenting a plain banner ad, create a mood and atmosphere in your product design.
7. Increased Conversions
Since 3D technology is so appealing, there’s no doubt that it will increase your conversion rates. 3D ads increase traffic to your website and other performance metrics such as CTR and site time.
People are more likely to work with your brand if you put in the extra effort to stand out. Find ways to pull traffic and boost sales in an almost over-saturated market.
Famous Applications of 3D Advertising Displays
3D advertising is extremely versatile and flexible so different agencies find it useful when creating a marketing campaign that builds anticipation and entices customers.
Companies use it because it allows them to edit the smallest image details in seconds, and the outcome looks so creative.
If you’re looking for a marketing idea that is easily scalable to fit your advertising needs, then 3D advertising displays are the way. Here are four jaw-dropping instances where 3D visualization has been used to bring ideas to life:
1. Giant Shinjuku Cat in Tokyo
This is for everyone with an emotional connection to cats! This feline giant cat is on a 1,664 sq. ft. 3d outdoor advertising LED display screen.
The purpose behind it was to show the endless possibilities that cutting-edge technology holds in the future. The video keeps changing at different times of the day.
Out of the numerous billboards in Tokyo, the Giant Shinjuku Cat ad recently worked in drawing the attention of the passers-by in the busy street below it.
2. The WAVE in South Korea
The secret to catching your audience’s attention when competitor advertisements also look good is to invest in a 3D ad.
The creators of the Wave in South Korea understand that! Out of all the ads involving the illusions of water, this massive, eye-catching visual display is the world’s largest anamorphic illusion.
It’s in the heart of Seoul, South Korea, and features turbulent waves that keep splashing around inside a glass building
3. Spaceship in Chengdu, China
This 3D outdoor ad is the perfect example of retail digital signage. The visualization of a 3D Star-Trek spaceship is on a 913sq.m. 90 degrees curved LED video wall set above a retail space in Chengdu, China.
This 3d advertising Chengdu mall has not only attracted millions of eyeballs on the street but also blew up on many platforms online.
It’s a great example of AR advertisement as it creates the perfect illusion that a spaceship is breaking out of the screen and making a landing.
4. Year of the Tiger at Pavilion in Malaysia
Pavillion KL uses AR technology to put this 3D animation on a giant Elite LED screen.
The realistic 3D animation, featuring a female Malayan tiger with an emotional attachment to her cub, highlights the importance of family.
Part of the reason for putting up the 3D ad illustration is to raise awareness of the declining number of Malayan tigers.
Takeaway
3D visualization has made huge milestones in the marketing and advertising industry, and it’s here to stay.
It’s perfect for your next marketing campaign, so you should add it to your advertising strategy.
Looking for a reliable digital signage supplier in Malaysia?
With a 3D digital signage system Malaysia from Rev Interactive, you’re assured that your product presentations will shine.
Grab this once-in-a-lifetime opportunity to provide your consumers with an engaging and immersive experience.
