There has been a significant rise in the popularity of dynamic digital content, and businesses worldwide are embracing digital signage.
More and more businesses are learning how to use it to increase employee engagement and productivity.
By turning to digital signage for businesses, they’re able to boost their relevance and increase their customer base and profits.
Keep reading to discover how to leverage digital signage for internal communication within a commercial space!
Digital Signage and Its Current Uses
Digital signage screens basically refer to using display technologies like LCD monitors, LED walls, and plasma displays to display digital images, videos, marketing text, etc.
This technology functions in different settings such as corporate spaces, hotels, museums, retail stores, airports, and transit points where you’ll find digital signage wayfinding.
For so long, internal communication relied heavily on emails, texts, physical notices, newsletters, and memos, but the engagement wasn’t impressive.
That’s where tools like digital signage come in – it’s ideal for those looking to strengthen and streamline internal communication.
Corporate digital signage for company communication is a key aspect for every organization.
Digital signage can be applied in several areas, such as feature promotions, service offerings, inspirational quotes, interactive forms, social media streams, games, news, calendars, event schedules, maps, directories, emergency alerts, etc.
Some of its current functions that can be applied such as:-
- Easy-to-view digital menu boards
- Engaging window displays
- Counter displays
- Smart touch screen information stations
- Point-of-purchase displays
What is Corporate Digital Signage & Internal Communications?
There’s no doubt that communication is extremely important in the corporate world.
Corporate digital screens make it easy to communicate important messages one-on-one and between large groups of people.
This goes a long way in building both personal and professional relationships.
In a nutshell, corporate communication refers to how companies interact with various stakeholders and clients.
In this case, the stakeholders can be customers, employees, managers, executives, board members, investors, or the general public.
Internal corporate communication involves communicating within the company and can be formal or informal.
How you communicate internally is important because it forms a large part of your company’s culture.
Benefits of Using Digital Signage for Internal Communication
If your company hasn’t already switched to digital signage from traditional static signage, it’s about time because there is so much to gain!
Here are eight benefits of using digital screens for corporate communication:
1. Grabs Attention and is Engaging
The biggest advantage that digital signage solution has over traditional signage is that it’s not static.
When you compare digital signage vs. static signage, you realize that the former is always flashing, scrolling, rearranging, and responding to smart touch.
Naturally, our eyes tend to get drawn to screens with moving images on them.
Unlike traditional signage, digital screens can show things like videos and rolling social media updates.
Additionally, you can make your content interactive using a touchscreen display.
2. Display a Range of Content
We need to take a moment to appreciate how versatile digital signage is.
You can use a digital signage solution as part of your internal communications strategy to display a wide range of content such as the company’s dashboard, news, upcoming events, organizational calendars, reviews for employees and clients, etc.
Digital signage helps you improve internal communication by creating an easy-going environment.
3. Instant Corporate Communication
The easiest way to deliver information to all employees on premises and increase transparency is with digital signage.
Many people can see a single screen in the office at once, improving digital signage employee communication.
This saves so much time because it eliminates the need to send out multiple emails to individuals.
If you’re looking to convey important information to all staff members present instantly, your best bet would be digital signage.
4. Saves Cost in the Long Run
Digital signage is a better one-to-many approach than older internal communications methods paid on a per-user basis.
You realize that you save on costs because you don’t need to have multiple displays in different locations showing the same digital signage content.
Additionally, using older internal communication tools distracts the employees because they have to leave ongoing tasks to look at the information being passed.
5. Helps with Company Branding
Are you looking for a tool that showcases company-related news, brand colors, and aesthetics to visitors?
With digital signage, you can easily update your message to make it more in sync with your brand.
Also, you should always make sure that you’ve edited your digital ad to reflect your current offering or include a creative greeting for your audience.
6. Decreases Misunderstandings & Miscommunications
With proper, timely, and transparent communication, you’re sure everyone is on the same page.
There’s a reduced chance for miscommunication when everyone knows what’s going on and what is expected of them.
However, keep in mind that you can only minimize misunderstandings and miscommunication if the target audience sees the message being passed.
7. Simplify Conference Room Bookings
Digital signage makes everything easier to use and is growing in popularity as a conference room digital signage solution.
The easy digital signage software tools come with simplified features that people with basic tech knowledge can use.
It keeps users updated with all the events taking place, and if there’s a meeting you need to attend, you can easily make a conference room booking.
8. Boost Employee Morale
With brightly colored digital graphics and witty digital messages, it’s so easy to brighten peoples’ moods, cheer them up, and keep them motivated.
You can also design digital signage content that enlightens employees about certain perks and benefits programs that profit them.
Display messages that let your employees know how important they are.
Ideas on How to Use Digital Signage for Internal Communication
Keep in mind that how you communicate and present your content is very important if you’re looking to have maximum impact.
Here are some of the best practices and ideas on how to implement digital signage Malaysia for internal communication in your company:
1. Employee Onboarding
Ensure that your new employees feel welcome on the first day of joining the team. You can display a warm, personalized message on the digital signage display.
This also goes a long way in introducing the new members to everyone else.
2. Celebrate Milestones
Remind your employees and clients of the milestones made using digital display signage. The milestones may be individual or involve the whole company and include appreciating top performers.
If there’s a party to celebrate the milestone, showcase this information too on your digital signage.
3. Circulate Industry Updates
Let your employees know about any industry update directly by displaying the information on a digital screen.
Not everyone finds time in the middle of their busy day to visit a notice board to see what announcements are being made.
4. Social Media Walls
You can do so much with your social media walls, like displaying content from the company’s different social media platforms that updates in real-time.
Every time a new post is made on Instagram, Facebook, or Twitter, it refreshes automatically.
These walls add entertaining content to your displays that keep employees entertained. It also lets them know about your social presence.
5. Trivia and Motivational Phrases
On some days, some of your employees may not be as motivated as you’d like them to be – this can negatively affect their productivity.
Are you interested in boosting motivation and enthusiasm amongst your employees?
Do so using stress-relieving trivia questions or motivational quotes that give them an emotional boost.
6. Changes to Company Policies or SOPs
If there are any changes in the company’s policies or standard operating procedures, convey this information on your digital signage displays so that they’re well aware.
Digital signage displays give a perfect at-a-glance view of the changes. It gives employees a better understanding of their responsibilities as they work towards the set goals.
7. Health Precautions and Reminders
With post-pandemic digital signage, it’s so easy to send unique reminders to your employees, asking them to stay safe.
Remind them to wash their hands with soap and sanitize their workspaces thoroughly.
Assure that this is for everyone’s well-being, not just their own, as it helps stop the spread of contagious diseases.
8. Emergency Alerts
Digital signage isn’t useful only when displaying beautiful images, facts, or trends.
It also comes in handy whenever there’s an emergency situation that employees need to know about immediately.
If you’re sending out an emergency alert via email, it will take time before everyone see it, and by then, their lives could be in grave danger.
Tips on Managing Corporate Digital Signage
To manage any digital signage project, you need digital signage software Malaysia and hardware that’s tailored to your liking to help you solve your company’s specific needs.
Here are 3 tips for a successful digital signage project:
1. Update Regularly
The worst thing you can do is leave the screen empty. Always ensure that your digital signage displays something at all times. Use themes and graphics that make the screen look beautiful.
To appear current, relevant, and trustworthy, you should ensure that the content is factual and up-to-date.
2. Vary Content
Seeing the same content every day can get very monotonous for your employees.
It may even irritate them and end up lowering their morale to work.
To keep the content fresh, you can create a playlist of content so that there’s always something new running on the screen whenever you look at it.
3. Schedule Content Ahead of Time
When you use a content management system to schedule content ahead of time, you don’t have to worry about changing it continuously.
Make a content calendar once and sit back and enjoy the experience as the content smoothly transitions as you planned.
This leaves you with so much time on your hands to do other things that benefit the company.
Now is the time to improve communication within your company by investing in digital signage.
Leverage the power of interactive digital signage as it is an effective and result-driven method of building stronger relationships with employees.
If you’d like to use digital signage for internal communication in your corporate building, look no further than Rev Interactive.
We are your trusted one-stop shop for all your corporate digital signage solutions.