In the past, getting real-time content on displays was a daunting task. But now, thanks to technological advancements, the process has become simplified.
As a result, the uses for real-time data digital signage have also increased.
The digital signage real time content space seems to be gaining so much popularity, and it’s time we educate ourselves about what it entails.
The components of digital signage solutions include:
- Digital signage software
- A digital media player
- Smart display solutions
- Digital signage real time content
- Digital connectivity
- Procurement and installation
- Physical and cyber security
Do you want people to be more engaged with your screens?
If your answer is yes, the solution is simple – use real-time content.
However, it would help if you made sure that the content is straight-to-the-point and relevant because our brains tend to have short attention spans when filtering out content.
What is Real-Time Content?
Real-time content refers to content in digital signage that is defined by a time frame and is kept relevant by the minute.
The audience gets the information ‘as it happens.’ Usually, its context changes depending on its proximity to a live event.
A good example of real-time updates is social media. You get the updates on your phone telling you ‘what’s new’ on Twitter, Facebook, Instagram, etc.
The three characteristics of real-time digital signage content are that it’s always:
- Refreshed (the information keeps changing minute-by-minute as the corresponding events keep changing)
- Up-to-date
- Relevant
When content ticks all the characteristics above, it makes it easy for businesses to monetize digital signage because people are more likely to view it.
Digital Signage Real Time Content
Digital signage is an excellent tool for mass communication.
This is because the software used is very versatile, having crossed the boundaries of singularity.
Using a digital signage content management system, different solutions can be integrated, allowing real-time content from various systems to be broadcast on a digital display.
So, in what ways can digital signage use real-time content?
Listed below are some popular examples of how digital signage is used to display real-time content:
1. Live Social Media Updates
This is probably the most popular application of digital signage real-time content.
This is especially applicable for brands that have a good social media following.
With the ever-increasing number of people using social media, brands shift their marketing and advertising to those platforms.
Social media displays may be used in retail stores to share content posted on various social media platforms with your audience.
Retail digital signage could also be used to publish good reviews and help push campaigns with specific hashtags or keywords.
All these actions have a significant influence on the customers’ buying decisions.
2. Real-time Reporting on Traffic
Digital signage displays in traffic provide real-time information on the traffic situation in nearby areas.
They also give critical location-based information on the congestion causes, ranging from road closure to construction activities and accidents.
Another instance in which real-time, live content updates are helpful in traffic is when you request an Uber.
The Uber app allows you to check the traffic boards to see which roads are passable.
It also shows you exactly where the cab is at that moment in time and keeps updating as it makes its way to you.
Navigation applications like Google Maps and Waze do something similar by providing you with alerts relevant to your chosen route.
3. Public Transport
Another prominent example of real-time content in digital signage is in public transport.
In airports, bus stations, and train stations, the digital signage displays at arrivals and departures deliver useful information regarding routes and real-time journey durations.
Real-time navigation using GPS has significantly contributed to making our commutes easier. With a few clicks at the digital kiosks which rely on satellite data, you can get information on your live movement status and whatnot.
4. Surveillance and Security
Any technology, be it software or hardware, is prone to hacking or stealing.
That’s why security and surveillance need to be considered before installation.
Ensure that all the real-time footage is accessible remotely.
All digital signage boards need to be kept within the view of cameras to minimize the chances of theft or digital signage player tampering.
On the other hand, the displays may be used to strengthen security features via facial recognition.
5. Digital Waiting Queues
Many businesses have trouble managing queues, and customers get frustrated due to long waiting times.
But thanks to real-time content on digital signage, waiting time updates are shown on screens, which significantly reduce crowding and customers’ impatience.
Feeding information from your databases directly into your digital signage content makes it possible to create a digital queuing system.
This keeps the office signage, clinic signage, or shopping mall signage updated, letting customers know when they will be served.
6. Advertising & Sales
Regardless of the field, they’re in, all types require data and insights to evaluate their growth and predict the future depending on the current trend.
It’s very much possible for digital signage to bring this kind of data to them. They provide critical data about the audience interacting with the digital signage.
Marketers who invest in digital signage can gauge the engagement levels and ultimately make calculated decisions from this.
Signage solutions allow you to share analytics information feeds that keep your team up to date with the latest sales figures.
This data is a good way of motivating the team to create more engaging marketing strategies.
7. Enhanced Communication
Real-time content on digital signage can be used to improve communication channels within organizations.
Offices, schools, hospitals, libraries, etc. that use digital screens for internal communication achieve better results.
Live communication and information sharing are made easier with real-time content on digital signage.
Digital signage for internal communication networks benefits businesses tremendously.
8. Weather Updates
Outdoor digital signage gives information about what’s happening in your location in real-time.
Some of the weather elements that are checked include temperature, humidity, and the likelihood of rain.
These updates are handy, especially in the aviation, tourism, and public transport sectors.
Some customizable digital signage apps can send automatic messages to caution you if the weather isn’t looking too good.
Key Benefits of Real-Time Digital Signage Data
Traditional print signs have been used in digital signage advertising for years.
However, we’re now seeing more businesses switch to digital media for better results. Compared to static signage, digital signage has more vibrant colors and many other advantages such as motion that cause it to stand out.
There are many benefits of installing digital signage in your office, retail store, hotel, etc.
Here are four undeniably critical benefits of real-time digital signage data:
1. Highly Accurate Information
Modern digital signage software allows you to gather information from different sources and analyze it before projecting it onto a display.
Regardless of your target audience, digital signage is your best bet if you’re looking to communicate this information effectively.
The data is presented visually, dynamically, and in real-time, i.e., it’s constantly updated to the nearest minute/second.
Keep in mind that the accuracy of real-time updates sometimes depends on the digital signage software Malaysia.
So, choose the right digital signage CMS for it can make or break your digital signage campaign.
2. Allows for Quick Decision Making
As technology advances, we expect it to continue influencing people’s decisions in sales and other aspects of their lives.
When people are kept updated about their surroundings, they become more confident in their decision and can make plans faster.
Timing is everything, so communicate in real-time to your customers if you’re hoping to make more sales.
With the correct information, customers will make better purchasing decisions leading to better sales, hence more revenue for brands.
3. Decentralized Information
A decentralized system means that information isn’t being hoarded by any single authority or restricted to only those with a certain level of access.
Real-time data is made universally accessible. This idea of shared information and networks gives the average person a better, more informed experience.
For instance, digital signage may show demo videos or tutorials giving customers better insight into the products they want to buy.
This helps with decision-making and the overall buyer/user experience.
4. Health and Safety
It’s almost impossible to overlook the safety benefits of digital signage Malaysia.
Leverage such to showcase health tips and safety reminders. Additionally, the displays may function as emergency alert systems, triggering messages that override media playlists to give people alerts and instructions.
Real-time content on digital signage helps mitigate accidents and disasters that threaten people’s safety.
Organizations that use digital signs report fewer emergencies thanks to a reduction in on-site injuries.
Summary
Modern signage solutions are everywhere, and if you’re not already using them, it might be time to consider starting a digital signage campaign.
Doing so demonstrates that your business is keen on keeping up with the latest digital signage trends in the marketing landscape.
With digital signage, you can pair your own wall-mounted screen with live update feeds. We also offer customizable free-standing kiosks, responsive video walls, and more!
If that sounds good, head on over to Rev Interactive and start your digital signage journey today!
