It’s undeniable that digital signage Malaysia has helped bring significant changes to the face of our urban areas.
Smart signage in cities helps deliver better services, keep the people safe, and improve the quality of life for town residents and visitors.
Smart city digital signage also helps increase equity and prosperity for businesses to promote economic growth.
Smart cities are the future as they go a long way in improving operational efficiency while reducing pollution.
Below are some common real-life examples of smart cities worldwide:
- Dubai, UAE
- Singapore
- Hong Kong, China
- Tokyo, Japan
- New York City, USA
What is a Smart City?
A smart city is an urban area designed to accommodate growth.
It comprises a framework of information and communication technologies intended to develop, deploy, and promote sustainable development practices to address growing challenges in urban centers.
Urban planners use different sensors to collect data, and the insights gained help manage energy, assets, and resources.
The aim is to reduce pollution, wastage, and overall costs.
The three essential elements of a smart city are:
- Pervasive wireless connectivity
- Security you can trust
- Data-driven efforts
All smart cities have minimal environmental impact. They’re sustainable, secure, and have heightened communication, artificial intelligence solutions, technology-based infrastructure, IoT, and connected networks.
Smart cities require a smart cities digital signage system in urban spaces such as bus & train stations, airports, shopping malls, business parks, hospitals, hotels, schools, and sports arenas.
Smart City Digital Signage
More than half of the world’s population lives in cities. This unending phenomenon requires governments and tech-based companies to invest heavily in interactive digital signage in urban areas.
As this keeps happening, we see more smart cities coming up in different parts of the world.
This is necessary to keep pace with the rapid expansion straining the cities’ resources.
Adopting smart city digital signage helps solve long-standing urban problems by providing solutions such as streetlights with traffic situation analytics and maps indicating available parking spaces.
Creating such sustainable solutions delivers economic, environmental, and social benefits.
1. Boosts Citywide Communications
The atmosphere in cities is very fast-paced, and to keep up, the communication lines need to be up to speed.
If a proper content management system that helps with communication is lacking, there’s going to be chaos.
Smart digital signage solutions engage and inform their audience because eye-catching digital screens are almost hard to miss.
The local authority informs the citizens about emergencies such as floods by integrating outdoor digital signage that provides weather alerts.
The digital billboards, strategically placed around the city, connect to a single control hub making it easy to pass the same message to people in different locations.
2. Smart Wayfinding & Transportation
There are numerous ways in which outdoor digital signage develops transport and travel in smart cities.
Some of these solutions monitor intersections, send live traffic updates on the road, and show departure times on boards in bus stations, train stations, and airports.
An indoor digital signage display with smart touch features can be used to help people navigate their surroundings better.
If, for example, there’s a conference in a particular building, digital signage technology is used to give direction to the attendants who would otherwise get lost.
This is called digital signage wayfinding.
3. Crowd & Capacity Control
Digital display signage is super helpful when it comes to occupancy monitoring. It informs the authorities and city residents about capacity levels in various buildings, hence helping improve customer service and give better services.
A great example is if you’d like to go shopping at the mall, the big displays will inform you if there’s space in the parking lots or not.
Crowd and capacity control allows people to plan for their day well.
There’s no need to go into a crowded building and wait for hours in line to be served.
You could leave, run other pending errands, and come later when there are fewer people and wait only a few minutes.
4. Corporate Offices & Commercial Buildings
It becomes straightforward to integrate your systems with digital screens installed in every part of your office or commercial business premises.
Some self-service digital signage solutions you can establish at your office include temperature scanners and cardless/keyless locking systems.
Beef up security at your office or commercial building by installing outdoor facial recognition displays to allow access only to authorized people.
With such an existing digital signage network in place, it becomes straightforward to follow up if needed.
You can tell who got in a particular room at a specific time and when they left.
5. Residential Buildings
As a rule of the thumb, the smarter the technology in homes, the more sustainable they become.
Overall, residential homes within smart cities have greater efficiency and make our lives easier.
All the installed components play a key part in ensuring that no resources are wasted.
You can quickly tell if the energy consumption in your household is too high, then single out the specific appliance that is consuming much power.
Your electricity bill will be significantly less at the end of the day.
6. Advertising
Multiple advertisers looking to reach a larger audience and boost revenue may use city screens and interactive kiosks.
These increase your brand awareness as more people interact with them.
For a greater reach, make sure that you create dynamic and engaging campaigns.
The campaigns should be customized to fit your target audience’s needs.
Artificial Intelligence and Augmented Reality digital signage software can help you determine the items leading in popularity.
The digital ones could then show these items more often to increase sales.
7. Smart Retail Digital Signage
By leveraging smart retail digital signage, marketers can showcase their products on the screens to give potential customers a feel of what they’re about to buy before spending money on the item.
Augmented reality marketing and virtual reality digital signage software Malaysia allows customers to interact with the product on the screen as though they were holding or wearing it in real life.
Imagine being able to envision yourself wearing a particular garment without needing to try it on!
Digital signage solutions in smart cities are not only about marketing and advertising. They are also about convenience.
8. Healthcare Industry
A healthy population is a productive population.
If the health services in a city are wanting, it means that so many things are wrong within the system.
Sometimes people are too busy to go to the hospital physically.
Other times they don’t want to spend their precious time in traffic.
With personalized patient dashboards, one can simply log in and get the medical help they need.
This means that you don’t always need to visit the hospital in person to get help. By checking your medical history, AI technology can come up with a logical diagnosis.
Final Word
Years ago, the creation of smart cities seemed like a fairytale.
However, with the advancements in smart technologies, they’ve been brought into life. This has made it possible to better urban life.
While creating smart cities requires a substantial initial investment, the benefits do outweigh the costs.
If you’re looking to adopt these trends and invest in digital signage, you’ve come to the right place.
Rev Interactive has expertise in many technologies that promote smart cities. These smart city digital signage solutions have the potential to help our clients gain more customers, increase their revenue, and manage their resources better in the long run.
Contact Rev Interactive to learn more about futuristic digital signage solutions!
