Digital signage uses video displays to showcase information pertaining to a business, location, or anything public that can be seen by people.
They mostly make use of electronic means of passing information without invading people’s spaces and privacy.
As technologies improve, so does the need to incorporate digital signage display into your enterprise.
There are so many benefits that a business can get by simply embracing digital signage, and that’s what we will be exploring today.
We will look at how you can monetize digital signage and the tips you can use to increase ROI with interactive digital, and the effectiveness of digital signage to top your enterprise.
Therefore, if you have been looking to take the next step to improve digital signage content for your enterprise, stay with us!
7 Effectiveness of Digital Signage – Benefits of Digital Signage
Integrating digital signage into your day-to-day business will bring some benefits that will help push your venture to the next level.
The following are some illustrations of the effectiveness of digital retail signage.
1. Eye-catching Displays
In a world where the attention span continues to shrink as people get bombarded with so much information, you need to be on top of things by attracting attention using your digital screens.
Retail digital signage is colourful and can be customized to have very interesting content that will be hard to ignore.
They are the most convenient way of introducing new products, offers and providing more information on the changes within your business.
They are versatile enough to be used for a number of roles without changing much.
Unlike static displays that have to be changed physically, your digital screens are run by software and digital content, and you can switch up things anytime you feel like it.
This is good for flexibility, and it gives you the power of updating information in real-time on your own.
This allows you to do anything you want at any given time without having to go through many hoops and loops.
As far as digital signage vs static signage goes, the winner is always digital.
Unlike physical displays that are at the mercy of the elements, your digital screens are easy to use; they stay for as long as you need.
All that’s required of you is to keep maintaining it regularly to ensure they are working as they should.
The same applies to content. You don’t have to reproduce it afresh when you need to re-use it for retail signage.
You can save the file somewhere, ready for use the next time you need it, no matter how many years it takes. This is cost-effective.
Your digital screens are not just limited to one type of content.
They support all formats, from videos, images, audio, and there are some more advanced ones that can pull off holograms.
This makes things easier and doesn’t limit your creativity when it comes to creating content for your business.
The more formats you can use, the more effective the information you are passing out will be.
With the introduction of touch-capable digital screens, digital signage display tech is now more interactive than it used to.
Gone are the days where you needed to ask for directions in a busy mall or at the airport.
Now, you can install interactive signage that has smart touch screen capabilities that allow people to use it on their own to find directions or check out any information on your business or any product.
This allows you to not only save time, for example, but you can always trust the information to be accurate.
6. Brand Awareness
Digital display signage is a good way of increasing your brand visibility and make money.
When you have large clear LED screens at your disposal, the best you can do is to take advantage of that by displaying your brand as much as you can to your audience in the long run.
This can be in the form of animated montages or clever ads that will catch the eye of anyone passing by.
The whole process of using digital screens is automated, and that makes things much easier.
There’s no paperwork involved, and all you have to do is to create digital content and push it to any screen that you want to.
For example, the content can be changed at any point, and at the same time, it can be connected to multiple screens.
How to Monetize Digital Signage – 6 ways On How You Can Monetize Your Store With Digital Signage
Having figured out the benefits of using digital screens for your business, it is now time to figure out ways to monetize that into something tangible with your content that will work for your enterprise.
1. Sell Ad Space
Monetize digital signage by selling ad space to anyone wishing to increase their brand visibility.
This can come in very handy if your screens are strategically located in a place with high foot traffic.
At a fee, you can lease out the space on your screens for other businesses, and that’s extra money in your pocket.
2. Add Functionalities
Your digital screens and signages should offer more than just directions or information about your brand or a way to monetize digital signage.
You could add a new aspect to it with a twist like entertaining bits to it to keep people hooked. You could add your number, website URL, and even a QR code that people can scan to direct them to more info as ways to increase traffic.
There’s so much that you can do with digital signage; you are only limited by your creativity.
3. Be Educational
You can use a digital display signage to inform and educate people on the latest products and services, a free advertising platform that you can control any way you want to.
This will create curiosity in the potential customers, and you will start getting inquiries and interest within no time.
4. Personalize Digital Signage
Monetize your screens by becoming more personal if you want people to relate to your brand more.
Being too stiff may cause the overall message you are trying to pass about your products and services to be lost in translations.
People need to see their needs addressed in your signage for them to feel any kind of connection. Once you achieve that, sales will come organically.
5. Use Digital Kiosks
By using an interactive kiosk, the only utility bills you will be handling include digital signage software maintenance and hardware costs once in a while.
You don’t have to worry about printing or having to mount billboards all over the place.
A single LED screen is all you need to display everything you want. That saves the operational cost by a huge margin.
6. Use Analytics
You can tell how many interactions you have had through particular digital signage.
The analytics data that you get from this can tell you of the areas you need to improve, something that would have cost you a lot of money to hire an agency to handle this for you.
5 Interactive Digital Signage Display Tips to Increase ROI
The following are some interactive digital signage tips you can use to increase ROI.
1. Display in Events
Ensure you display your digital signage in events like music events, trade shows, photo-taking events, and any other large-scale meeting of people.
This gives your brand very good and organic exposure and you are bound to get inquiries from potential clients.
2. Link With POS Systems
Connect your content management system to point of sale systems to make payments easier.
Customers love the convenience, and they will overlook many things if an easy payment method is on the table.
3. Integrate QR Codes
Add scannable QR codes that people can quickly scan with their phones to access any information they need. Mobile integration is the new growing trend because it adds a new level of functionality.
QR codes, for example, could redirect them to your website, where they can learn more about what you offer. You can lead customers to promotion packages or online product catalogues.
4. Make Things Entertaining
Gamification of your content will also help people increase interest in your products and services.
Mini arcade-like games played through interactive kiosks allow customers to interact with your brand for longer and can tap into nostalgia on the user’s part.
You can even take things up a notch by adding prizes to make it more fun for the participants. This is another form of advertising.
5. Upgrade Customer Experience
Allow the customers to directly search for products and even leave their reviews and feedback that will help you improve your products and services.
This mode of interaction with your brand also gives customers more agency.
Digital Signage is vital in the current business environment and if you are looking to make any headway against your competitors. If you are looking to take that step forward but have no clue where to begin, then get in touch with us.
We are a digital signage Malaysia company and the best option in the market when it comes to providing interactive digital signage display for your business.
We will help you invest in digital signage and monetize digital signage in the right way!